ANALYSIS OF DIGITAL MARKETING PERFORMANCE AGAINST MAGGOT (HERMETIA ILLUCENS) MARKETING EFFECTIVENESS

Maggot or Black Soldier Fly (Hermetia illucens) is a source of good quality protein. A household business can produce maggots, so developing and increasing production marketing using digital necessary. It believed that improving performance increase the readiness producers to their maggot production, open new opportunities, empower community's economy. This study aims determine effectiveness with regression analysis methods. The research tended experimental descriptive approach measuring mangosteen. was carried out in Surabaya, Malang, several cities East Java at sales centers from January until June 2022. Respondents' identities were previously identified as producers, sellers, potential buyers recommended by both sellers. results showed satisfaction conventional results, fear being unable serve broader market, understanding development strategies, product quality. magnitude influence five variables be explained 42.6% percent. Of significant variables, only one variable contributes reduction acquisition results.
 Keywords: Correlation; Regression analysis; Digital Marketing; Maggot.